An article in Research Technology Management (Bloomquist 1996) reports that one of the criteria Buffett looks at when considering investing in a company is that organization's commitment to "candor." Buffett is intolerant of managers who spice up their reports because those individuals are "serving perhaps their own interests in the short-term but no one's interest in the long run" (Bloomquist). Indeed, Buffett has stood the test of the "long run" and remains among the most respected Americans. He has been a force for good, a force for honesty and smart investments. And the fact that he is donating billions to worthy causes that desperately need financial support says a lot more about Buffett than any bottom line in any company he has owned or invested in. Works Cited

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